Dr. Lila Davachi
“I got more than I was hoping for. I was hoping to get one image – the logo, but I'm actually more in love with the core concept illustration. I feel really proud that I was even a part of the experience of bringing it all together. It's like they reached into my brain and pulled out this beautiful picture. That was totally unexpected and added so much value. I didn’t think that I would be getting something so beautiful out of the process. It represents so much. It really captures a lot of complex ideas. I'm totally satisfied with the logo, that's what I expected to get, but the core concept, really, went above and beyond for me."