Dr. Claudia Lugo
“I was just blown away by how much Beyond Bounds had thought about the process, how much care and intentionality they put into every single step. I talked with a couple of other designers that were doing just logos. There was just a big difference. Beyond Bounds has a theory behind every single thing that they do, and I was really blown away by that."
CORE CONCEPT ILLUSTRATION
"I was surprised by how in-depth we got in our conversation of the mission of the lab,
and how our conversations actually had very little to do with branding and aesthetics, but was all about the actual science behind our work. The logo is pretty, but the way of talking about the mission of the lab – I think that's been the most valuable part – the development of a framework and shared language.”